Somewhere along the way, simple tools became platforms. Products became services. And hardware started working for everyone except the person who bought it.
Your TV tracks you. Your fridge needs updates. Your speakers want an account. And nothing turns on as fast as it used to.
Dumb is a feature
DumbCo builds intentionally dumb technology. Not cheap. Not disposable. Not broken. Dumb on purpose.
Our products do exactly what they’re supposed to do—and nothing more. They don’t spy on you. They don’t show ads. They don’t need the internet. They don’t change overnight. They don’t ask for permission.
We believe
- Hardware should outlive its software
- You shouldn’t need an account to use something you own
- Updates are not a personality trait
- Ads don’t belong in your living room
- Speed comes from simplicity
- Privacy is not a premium feature
- The best interface is fewer interfaces
Bring your own brain
We assume you already have devices you love: Apple TV, game consoles, laptops, media players. Great.
Our job is to build excellent hardware—screens, speakers, buttons—that let your devices shine. No ecosystems. No lock-in. No cloud dependency.
Quality over cleverness
Nothing we make is groundbreaking. That’s the point. We focus on solid materials, thoughtful design, tactile controls, predictable behavior, and longevity.
You are not the product
If a device is cheap, you’re probably paying another way: with your attention, your data, or your time.
DumbCo products cost what they cost because we sell hardware—not you. No ads. No tracking. No data selling. No surprises.
Smart kids. Dumb tech.
We believe in dumb TVs—and smart kids. 10% of all DumbCo profits go to education. Not because it’s trendy. Because tools should be simple—and people should be thoughtful.
Dumb, done right
“Smart” tech promises convenience. Dumb tech delivers peace.